Seven Artistic Sins is way more than just a new ski range. It’s a whole program integrating skis as rideable art, exhibitions, website, coffee table book. It’s a long term story that just began…
All these actions and events are opening a new area in the ski world: to gather a generation around artists known and respected for their art, creativity and for what they have brought to the Board Culture movement.
Rossignol and Spacejunk are associated to launch the Seven Artistic
Seven artists, Seven skis, Seven inspirations.
The concept is easy: each year, the seven artists will create seven original artworks for each one of the seven skis composing the Rossignol Twin Tip range. Every season each artist will work on another ski within the range, bringing new inspiration.
Spacejunk is a group of art centers managed by a non-profit organization whose purpose is to help the artists of the Board Culture expose their work. The 7 artists involved in this project are all coming from the Board Culture, and their commitment with the freestyle and freeride ski is bringing a new vision.
Rossignol, leader in the winter sports market, has always been opening up new trends. It seems natural that Rossignol now develops their graphics on the most respectuous way towards artists: making them rideable art, on a long term agreement as it is the way with their own athletes.
Rossignol supports Spacejunk since the opening of the Gallery in 2003.
This long relationship is now taken to a deeper level with the artistic co-operation. Freestyle and freeride skiing is now truly part of the Board Culture.
Seven Artistic Sins is Rideable Art…
Come and join the Rossignol/Spacejunk gallery, open your mind and discover Andy Howell, Steve Caballero, Will Barras, Caia Koopman, Andrew Pommier, Mr Jago and Squindo artworks.